Client Brief
Rumbo Al Éxito, a business networking organization, needed a website that would help expand their reach and attract new members. Their primary objectives were:
• Membership Growth: A website that effectively communicates their value and encourages sign-ups.
•Member Directory: A searchable database where visitors can find and connect with members.
•Event Calendar: A user-friendly way to showcase upcoming networking events.
•Spanish Translation: A fully functional Spanish version to serve their bilingual audience.
•Member Directory: A searchable database where visitors can find and connect with members.
•Event Calendar: A user-friendly way to showcase upcoming networking events.
•Spanish Translation: A fully functional Spanish version to serve their bilingual audience.
Our Approach:
Design & Development
We started with Adobe XD to craft a modern, professional design that aligned with Rumbo Al Éxito’s branding. Using their logo as inspiration, we developed a cohesive color palette and design system that reflects the organization’s mission of empowerment and connection.
Design & Development
We started with Adobe XD to craft a modern, professional design that aligned with Rumbo Al Éxito’s branding. Using their logo as inspiration, we developed a cohesive color palette and design system that reflects the organization’s mission of empowerment and connection.
For development, we built the site on WordPress using Elementor, allowing for flexibility and ease of content updates.
Results
Since launching the new site, Rumbo Al Éxito has seen significant growth:
Since launching the new site, Rumbo Al Éxito has seen significant growth:
•Membership has expanded from one chapter of 12 members to three chapters with 52 members and growing.
•The searchable member directory has become a valuable tool for networking and business referrals.
•Event participation has increased as members and potential members can easily find and RSVP for events.
Conclusion
By blending strategic UX/UI design, strong branding, and interactive features, we built a website that not only meets Rumbo Al Éxito’s goals but also drives membership growth and community engagement. The scalable design ensures that as the organization continues to grow, the website can evolve alongside it, supporting their mission of professional networking and success.
•The searchable member directory has become a valuable tool for networking and business referrals.
•Event participation has increased as members and potential members can easily find and RSVP for events.
Conclusion
By blending strategic UX/UI design, strong branding, and interactive features, we built a website that not only meets Rumbo Al Éxito’s goals but also drives membership growth and community engagement. The scalable design ensures that as the organization continues to grow, the website can evolve alongside it, supporting their mission of professional networking and success.