This case study delves into the creation of a dynamic website and visual identity for The Monica, a new culinary venture seeking to captivate a brunch crowd and attract employees from nearby businesses. The design brief outlined the client's vision for a modern website that seamlessly combines contemporary aesthetics with the rich culinary heritage of their family. The website was meticulously crafted using Elementor and WordPress with responsive and reusable components such as the header, footer, CTAs, and tiles.
As the sole designer on the project, I worked directly with the client, collaborating closely to bring their vision to life
The website's architecture was strategically designed to appeal to the brunch crowd and nearby employees, featuring a modern and inviting interface. Built with Elementor and WordPress, the site ensures responsiveness for optimal viewing across various devices. The navigation prioritizes key elements, prominently highlighting menus, gift cards & rewards, and upcoming events, providing a user-friendly experience that encourages exploration.
Visual Identity
The creation of a distinctive visual identity was a pivotal aspect of this project, aiming to harmonize modern aesthetics with the family's gastronomic legacy. Drawing inspiration from the client's sketches, the logo and overall visual identity were meticulously crafted to encapsulate the essence of The Monica. A monogram version of the logo, along with a unique pattern, emerged as recognizable brand elements, seamlessly integrated into various touchpoints.
This is one of the first iterations of the new visual identity.
These are the final designs and style guide.
The selection of the color palette underwent a thorough iterative process, guided by the design of the monogram version of the logo and the incorporation of the pattern. The resulting colors strike a perfect balance between modern vibrancy and a nod to the family's culinary history, contributing to a cohesive and visually appealing brand presence.
