Senior web & brand designer building scalable digital experiences

Brand-driven marketing websites

Design scalable web experiences that bring brand systems to life across campaigns and product marketing

Design systems for marketing teams

Creating reusable components and motion patterns that help teams move faster and stay consistent

Interactive storytelling

Using motion, layout, and structure to translate complex ideas into engaging digital experiences

Brand-led web, UI, and motion design for Lumen, an enterprise telecommunications company.

End-to-end design and development of an AI-powered content planning platform, spanning UX architecture, interface systems, and interactive workflows.

Brand + site redesign for an edtech initiative. Defined a cohesive identity and improved audience engagement.

Website redesign for a multifaceted logistics company. Focused on user flow, brand alignment, and mobile optimization.

Brand identity and experiential visual system for a high-energy restaurant concept.

Concepted and designed a gifting app from the ground up — including customer journey mapping, UI design, and visual systems.

About me

Ana Rivas

I’m a senior web & brand designer building cohesive visual systems across digital and print. From identity systems and marketing campaigns to scalable websites and motion-ready assets, I focus on creating work that is clear, cohesive, and built to last.

Get in touch

My process

I’m a systems-oriented senior designer with nearly two decades of experience across web, brand, campaign, and interactive design. My background spans everything from foundational print and identity work to modern UI/UX, motion, and digital systems, which gives me a broad but practical view of how ideas need to work across touchpoints.

I work at the intersection of design and implementation, building scalable Figma systems, browser-based prototypes, and interactive experiences that bring ideas closer to the final product. 

Whether I’m shaping a campaign, designing a digital system, or building an interactive experience, my focus stays the same: clarity, craft, and work that feels thoughtful, scalable, and human.

Expertise: Figma (systems & prototyping), Adobe Creative Cloud, After Effects/Lottie, WordPress, HTML/CSS/JavaScript, interactive assets, UI/UX, design systems

Figma: Animating Design Prototypes

November 2025 | View Certificate

Learn React

October 2025 | View Credential

Dare to Lead Foundations

June 2025

Fostering a Growth Mindset in the Age of AI

April 2025 | View Credential

Leveraging Analytical and Critical Thinking to Implement AI

April 2025 | View Credential