Ana Rivas

Ana Rivas

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Senior web & brand designer building scalable digital experiences

Senior web & brand designer building scalable digital experiences

Designing marketing websites, campaign systems, and motion-ready assets that balance craft, clarity, and real-world constraints.

Lumen Technologies Web, UI & Motion Design

Brand-led web, UI, and motion design for Lumen, an enterprise telecommunications company.

Details
Details

CIMA Enterprises Website

Website redesign for a multifaceted logistics company. Focused on user flow, brand alignment, and mobile optimization.

Postandi Platform UI
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Postandi Web App

End-to-end design and development of an AI-powered content planning platform, spanning UX architecture, interface systems, and interactive workflows.

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Bright Institute Brand Identity & Website

Brand + site redesign for an edtech initiative. Defined a cohesive identity and improved audience engagement.

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Pizzeria Corsa Logo

Pizzeria Corsa Brand Identity

Brand identity and experiential visual system for a high-energy restaurant concept.

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Giftspokely Web App

Concepted and designed a gifting app from the ground up — including customer journey mapping, UI design, and visual systems.

About me

Ana Rivas

I’m a senior web & brand designer building cohesive visual systems across digital and print. From identity systems and marketing campaigns to scalable websites and motion-ready assets, I focus on creating work that is clear, cohesive, and built to last.

Expertise: Figma (systems & prototyping), Adobe Creative Cloud, After Effects/Lottie, WordPress, HTML/CSS/JavaScript.

Meet Ana

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My process

Discovery & Preparation​

Aligning on goals, audience, and constraints through briefs, research, and stakeholder input — setting a strong strategic foundation before design begins.

Exploration & Ideation​

Rapid concepting through mood boards and sketches in Firefly Boards and Figma — uncovering strong directions through collaboration and visual storytelling.

Design Development

Building scalable, on-brand solutions in Figma, Illustrator, and After Effects — translating concepts into cohesive, high-quality visual systems.

Review & Refinement

Iterating with purpose — responding to feedback, refining key details, and ensuring the design aligns with goals, users, and implementation needs.

Prototyping & Handoff

Creating functional prototypes and polished handoffs — bridging design and development with clean assets, specs, and creative intent preserved.

QA & Review

Pre-launch QA to ensure design integrity — identifying gaps, proposing fixes, and advocating for a product that looks and works as intended.

I’m a multidisciplinary designer who specializes in bridging the gap between high-level brand strategy and high-performance digital execution. With a background spanning two decades, from foundational print to modern UI/UX, I bring a level of craft and foresight that ensures digital products are not just expressive, but future-proof.

My work lives at the intersection of design and engineering. I don’t just design layouts; I build scalable frameworks and Figma systems that empower development teams. I leverage a modern, AI-assisted stack to create functional browser prototypes, moving beyond static mocks to deliver interactive experiences that ‘vibe’ exactly as intended in the final build. This approach allows me to stress-test usability and motion long before a single line of production code is written. By shaping interfaces, interactions, and motion behaviors that translate seamlessly to code, I ensure the creative vision remains intact through every stage of production.

Throughout my career, I’ve led design initiatives for everyone from early-stage startups to global enterprise clients, collaborating across marketing and product teams to balance bold creativity with real-world constraints. Whether I’m architecting a UI system or crafting motion-driven narratives, my focus remains on clarity, usability, and making a measurable business impact.

Figma: Animating Design Prototypes

November 2025 | View Certificate

Learn React

October 2025 | View Credential

Dare to Lead Foundations

June 2025

Fostering a Growth Mindset in the Age of AI

April 2025 | View Credential

Leveraging Analytical and Critical Thinking to Implement AI

April 2025 | View Credential