Ana Rivas

Ana Rivas

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Senior web & brand designer building scalable digital experiences

Brand-driven marketing websites

Design scalable web experiences that bring brand systems to life across campaigns and product marketing

Design systems for marketing teams

Creating reusable components and motion patterns that help teams move faster and stay consistent

Interactive storytelling

Using motion, layout, and structure to translate complex ideas into engaging digital experiences

Lumen Technologies Web, UI & Motion Design

Brand-led web, UI, and motion design for Lumen, an enterprise telecommunications company.

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CIMA Enterprises Website

Website redesign for a multifaceted logistics company. Focused on user flow, brand alignment, and mobile optimization.

Postandi Platform UI
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Postandi Web App

End-to-end design and development of an AI-powered content planning platform, spanning UX architecture, interface systems, and interactive workflows.

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Bright Institute Brand Identity & Website

Brand + site redesign for an edtech initiative. Defined a cohesive identity and improved audience engagement.

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Pizzeria Corsa Logo

Pizzeria Corsa Brand Identity

Brand identity and experiential visual system for a high-energy restaurant concept.

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Giftspokely Web App

Concepted and designed a gifting app from the ground up — including customer journey mapping, UI design, and visual systems.

About me

Ana Rivas

I’m a senior web & brand designer building cohesive visual systems across digital and print. From identity systems and marketing campaigns to scalable websites and motion-ready assets, I focus on creating work that is clear, cohesive, and built to last.

Expertise: Figma (systems & prototyping), Adobe Creative Cloud, After Effects/Lottie, WordPress, HTML/CSS/JavaScript.

Meet Ana

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My process

Discovery & Preparation​

Aligning on goals, audience, and constraints through briefs, research, and stakeholder input — setting a strong strategic foundation before design begins.

Exploration & Ideation​

Rapid concepting through mood boards and sketches in Firefly Boards and Figma — uncovering strong directions through collaboration and visual storytelling.

Design Development

Building scalable, on-brand solutions in Figma, Illustrator, and After Effects — translating concepts into cohesive, high-quality visual systems.

Review & Refinement

Iterating with purpose — responding to feedback, refining key details, and ensuring the design aligns with goals, users, and implementation needs.

Prototyping & Handoff

Creating functional prototypes and polished handoffs — bridging design and development with clean assets, specs, and creative intent preserved.

QA & Review

Pre-launch QA to ensure design integrity — identifying gaps, proposing fixes, and advocating for a product that looks and works as intended.

I’m a multidisciplinary designer who specializes in bridging the gap between high-level brand strategy and high-performance digital execution. With a background spanning two decades, from foundational print to modern UI/UX, I bring a level of craft and foresight that ensures digital products are not just expressive, but future-proof.

My work lives at the intersection of design and engineering. I don’t just design layouts; I build scalable frameworks and Figma systems that empower development teams. I leverage a modern, AI-assisted stack to create functional browser prototypes, moving beyond static mocks to deliver interactive experiences that ‘vibe’ exactly as intended in the final build. This approach allows me to stress-test usability and motion long before a single line of production code is written. By shaping interfaces, interactions, and motion behaviors that translate seamlessly to code, I ensure the creative vision remains intact through every stage of production.

Throughout my career, I’ve led design initiatives for everyone from early-stage startups to global enterprise clients, collaborating across marketing and product teams to balance bold creativity with real-world constraints. Whether I’m architecting a UI system or crafting motion-driven narratives, my focus remains on clarity, usability, and making a measurable business impact.

Figma: Animating Design Prototypes

November 2025 | View Certificate

Learn React

October 2025 | View Credential

Dare to Lead Foundations

June 2025

Fostering a Growth Mindset in the Age of AI

April 2025 | View Credential

Leveraging Analytical and Critical Thinking to Implement AI

April 2025 | View Credential