I design how brands look, feel, and work.
Brand-Led Digital Experiences
Designing scalable web and campaign experiences that translate complex brand systems into clear, high-impact digital work.
Scalable Visual Systems
Turning real design work into reusable patterns and systems that maintain quality, consistency, and speed across teams.
Interactive & Motion Design
Bringing experiences to life through motion, interaction, and front-end code, designing and building the details that make digital feel alive.
Designing brand-led web experiences, UI, and motion for Lumen. Translating complex telecom offerings into clear, interactive digital experiences.
Designing an AI-powered content platform. Shaping UX, interaction patterns, and system behavior from concept to execution.
Press play for a minute of motion — interfaces that move, brands that come alive, and campaigns built to stop the scroll.
Website redesign for a multifaceted logistics company. Focused on user flow, brand alignment, and mobile optimization.
Brand + site redesign for an edtech initiative. Defined a cohesive identity and improved audience engagement. (Brand Strategy)
Brand identity and experiential visual system for a high-energy restaurant concept.
Concepted and designed a gifting app from the ground up — including customer journey mapping, UI design, and visual systems.
About me
Principal-level brand & digital designer; Senior Designer at Lumen, after a decade running my own agency.