Scaling brand through design systems & collaboration
Brand-Led Digital Ecosystems
Scalable digital experiences that translate complex brand systems into high-fidelity web and campaign structures.
Design Ops & Systems Architecture
Architecting the reusable libraries and governance models that empower teams to scale with speed and technical consistency.
Immersive Digital Storytelling
Transforming technical concepts into polished, interactive narratives through motion, layout, and performance-optimized design.
Brand-led web, UI, and motion design for Lumen, an enterprise telecommunications company. (AEM + Lottie)
End-to-end design and development of an AI-powered content planning platform, spanning UX architecture, interface systems, and interactive workflows. (Product Design)
Brand + site redesign for an edtech initiative. Defined a cohesive identity and improved audience engagement. (Brand Strategy)
Website redesign for a multifaceted logistics company. Focused on user flow, brand alignment, and mobile optimization.
Brand identity and experiential visual system for a high-energy restaurant concept.
Concepted and designed a gifting app from the ground up — including customer journey mapping, UI design, and visual systems.
Toggling between the structural (systems) and the sensory (storytelling), the two halves of my design approach.
About me
With a background in Creative Direction and a current focus on Enterprise Design Systems, I specialize in building the digital infrastructure that helps brands scale with clarity.