Designing brand-driven digital experiences through craft, motion, and interaction.
Brand-Led Digital Experiences
Designing scalable web and campaign experiences that translate complex brand systems into clear, high-impact digital work.
Scalable Visual Systems
Turning real design work into reusable patterns and systems that maintain quality, consistency, and speed across teams.
Interactive & Motion Design
Bringing digital experiences to life through motion, layout, and interaction to guide attention and improve usability.
Designing brand-led web experiences, UI, and motion for Lumen. Translating complex telecom offerings into clear, interactive digital experiences.
Designing an AI-powered content platform. Shaping UX, interaction patterns, and system behavior from concept to execution.
Brand + site redesign for an edtech initiative. Defined a cohesive identity and improved audience engagement. (Brand Strategy)
Website redesign for a multifaceted logistics company. Focused on user flow, brand alignment, and mobile optimization.
Brand identity and experiential visual system for a high-energy restaurant concept.
Concepted and designed a gifting app from the ground up — including customer journey mapping, UI design, and visual systems.
About me
Principal-level brand & digital designer; Senior Designer at Lumen, after a decade running my own agency.